Max’s Restaurant:

🎆 New year is for resolutions

The second film for Max’s Restaurant brand campaign—Every kind of family. Every day to the Max—sends an inspiring resolution for people around the world. Race, religion, sexual preference, political beliefs, economic class, and loyalties. It can unite a family or group. But it can also divide them.

Max’s Restaurant has been opening stores outside the Philippines. They have been expanding to the USA, Canada, and Middle East. We saw this as an opportunity to take our message to our customers across the world.

The film showed people in countries across the world, resolving their differences and being united with families and groups of opposing viewpoints.
1x ADFEST Finalist
1x Adobo Design Awards Asia Silver
4x Adobo Design Awards Asia Bronze
1x YouTube Crystal
3x YouTube Bronze
Creative Team
Agency Petch & Partners
CCO Andrew Petch
CD Rachel Villanueva
Art Director Jereek Espiritu
Film Director Joel Limcho
Production Film Pabrika

We launched the film at a time when everyone was talking about making positive changes—New Year’s Eve—and took it as an opportunity to send the world a message that says exactly that.