Nike: Hyper Court

Introducing the streetcourts of the future

Manila is a city where basketball is a way of life. Every Filipino lives and breathes it. They play hoops wherever and whenever they want. They devote hours to become better, but the lack of access to proper training hinders them from progressing.

Nike wanted to help and so a new basketball training platform was born. Hyper Courts transform streetcourts into a personalized coach using data and design.

LeBron James's Message to Filipino Ballers
Lebron James spoiled the Hyper Court to the world one week before we officialy launched it.
He’s the King, he wasn’t reprimanded.

Talk to the court

At the Hyper Court is a web app that creates a personal training program based on the player who you want to play like. It shows you more than 80+ curated drills, unlocks exclusive content as you advance, and keeps track of your progress. All content load in HD with zero buffer, thanks to Google data tech.

Smart murals that teach you

Illustrated by Arturo Torres, the murals on the court consist of art elements that are based on the game data of the players. For example, the 5 spots where Kevin Durant isolates the most or the wings where Kyrie Irving makes 90% of his jumpshot are marked through the art elements.

We wanted to make the whole user experience fun and exciting. So we took inspiration from anything pop culture, making training feel less work and more play.

The LeBron within us

The TVC directed by Dave Ma shows the story of fans trying to mimic LeBron James in amusing ways—replicating his signature plays, court celebrations, and ensembles. Hyper Court helps them live up to their potential when they make matching moves.

Campaign Tidbits

One year before all this came to fruition, we tested the whole idea called Court Connect, a basketball training hub inside the court you’re on. The premise was the same but everything was done at a smaller scale, just plain training drills.

The objective was to test the feasibility of the app and find rooms of improvement for the next version. Eventually it became what you’re seeing now—Hyper Court, a more extensive and immersive on-court experience.

Nike Hyper Court at Titan Love Court BGC

Agency BBH Singapore
Creative Director Aste Gutierrez
Creative Technologist Dillah Zakbah
Creatives Kara Bautista, Denise Tee, Sudhir Pasumarty, Grace Wong

Illustrator Arturo Torres
TVC Director Dave Ma
In-app Director Caloy Soliongco
Photographer Xander Angeles
Production Media Monks, WYD, Tower of Doom, Edge of Light